PEI+

This year PEI has turned it’s focus to the growth potential of it’s networking memberships business. After the success of it’s initial three Network products, potential has been discovered for an additional 5 all to be hosted under a unified membership brand.

The ambition is that PEI+ will become as indispensable for people in the investment sector as Adobe Creative Cloud is for people in the creative sector.

This innovative new product must prioritize putting people firmly at the center of its design, ensuring that the user experience is truly at the forefront. Moreover, the branding strategy must allow ample room for a seamless and deeply personalised experience tailored specifically for each individual user.