Old Mutual

In 2014, Skandia and Skandia International became Old Mutual Wealth and Old Mutual International. This meant that all marketing materials - from websites and customer centres to print and digital literature - underwent a visual identity change.

In my role as a Digital Production Executive, it was my responsibility to lead the brand implementation across our digital channels. This involved in-depth asset auditing, training the team and tracking progress.

My responsibilities also included artworking previous company literature to bring it into line with the new brand guidelines and to alter the copy as necessary. While a large percentage of my role involved preparing literature and other content for digital applications, much of the literature was print based. With document numbers in the thousands, organisation and efficiency was essential.