PEI Group - Corporate Rebrand
2022
In late 2021, I led a rebrand project aimed at strengthening the PEI Media brand as a trustmark for all its sub-brands. After assembling a small internal team, we collaborated with North Design to create a new brand that shows corporate values and helps PEI achieve its growth goals.
By the end of 2022, we had successfully launched the new branding across thousands of assets, including a new corporate website and refitted offices in London and New York.
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“To build PEI corporate brand profile as the authoritative global information platform for alternative assets. It needs to come across as interesting, expert, human, future facing, dynamic, trusted.”
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Strengthen our brand as a trustmark for all our sub-brands and products
Build a stronger and more flexible brand that supports future launches or acquisitions.
Reflect the great work being done at PEI and attract talent.
Office fitout
Logo evolution
A flexible visual language
Office fitout